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Pilgrim Ventures into Skincare-Infused Makeup Category, Targets India’s $30 Billion Beauty and Personal Care Industry

Mumbai, 27 February, 2024: Pilgrim, one of India’s leading beauty and personal care brands has announced the launch of its makeup line, a portfolio of innovative skincare-infused makeup products. Further to its vision of bringing global beauty ingredients to Indian households, Pilgrim unveils a vibrant makeup line inspired by international beauty secrets and co-created with its dedicated community of customers. As the Indian beauty and personal care market continues its unprecedented boom, projected to reach $30 billion by 2027, Pilgrim stands at the forefront, seizing the opportunity to contribute to the industry’s transformation by launching 45+ SKUs in the makeup category

Building on the success of its skincare line, Pilgrim’s venture into makeup is a result of close collaboration with customers, who expressed a strong desire for a makeup range that aligns with the brand’s skincare ethos. The outcome is a meticulously curated collection of makeup products infused with the goodness of international ingredients, ensuring not just beauty but also skincare benefits. With an impressive track record of serving 7,00,000 clients monthly and clocking gross sales of 30+ crores per month, Pilgrim is all set to disrupt the beauty market with its new makeup line, contributing to its vision of achieving a 1000 cr ARR brand by 2025, including a target of 30% growth in topline within the next 12 months.

Commenting on this development, co-founders- Anurag Kedia and Gagandeep Makker, Pilgrim said,

At Pilgrim, it's not merely about competing; we are at the forefront of a beauty revolution, redefining the very essence of beauty both in India and across the globe. As we carry forward the Pilgrim narrative, each makeup product has been meticulously infused with skin-nourishing world ingredients. Our commitment to sourcing world beauty ingredients and addressing consumer requirements remains unwavering and our inaugural venture into the realm of makeup is a step towards the same direction.  Doubling down on our commitment to consumer centricity, the introduction of our makeup line was an opportunity for us to intimately collaborate with our valued community. We hosted engaging jamming sessions, delving into their preferences and desires. The result is a groundbreaking makeup collection infused with the goodness of international ingredients set to disrupt the billion-dollar industry

Pilgrim’s strategic move into makeup comes on the heels of its recent milestone achievement of securing $20 million in Series B Funding, spearheaded by Vertex Ventures Southeast Asia and India along with existing investors Fireside Ventures & Narotam Sekhsaria Family Office. The meticulously crafted line ranges from vibrant metallic eyeliners to everyday lipsticks and glam shades, aimed at elevating the entire beauty experience. With a focus on skincare, the liquid lipsticks and face care products incorporate ingredients like Spanish Squalane, Hyaluronic Acid, Australian Kakadu Plum Vitamin C, Moroccan Argan Oil, Macadamia Nut Oil and Jojoba, setting new benchmarks for hydration and longevity.

About Pilgrim: Founded in 2019, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 90+ SKUs across face care, haircare & skincare products, and fragrances in over 25,000 pin codes and has grown into a 1000+ offline store omnichannel company. The brand is known to source the world’s best beauty ingredients to create exciting and efficacious products that deliver results. The company’s R&D and innovation are driven by an in-house team and partnerships in India and across the globe. It brings together unique global beauty experiences, connecting with the wanderlust spirit of a modern millennial. Hence, the name – Pilgrim. It offers a wide range of products curated with ingredients from France, Korea, Spain, Australia, the Amazon Rainforest, and Swiss glaciers.


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