Pansari Group, renowned for its FMCG offerings in India, is poised to captivate audiences with the unveiling of TVOY GREEN TEA at AAHAR 2024. Following the successful launch of Pansari Chai, a range boasting four distinct flavors, the brand has decided to introduce its green tea selection to meet customer demand.
This new venture takes Pansari Group into the realm of premium green tea sourced from the esteemed Nilgiris region in South India. Cultivated in high-altitude tea estates at 1900 meters above sea level, TVOY GREEN TEA benefits from the natural surroundings of lush forests and pristine streams, epitomizing eco-friendly tea farming practices.
Shammi Agarwal, Director of Pansari Group, expresses his excitement for the launch, emphasizing that TVOY GREEN TEA embodies not just a product but a lifestyle choice. With health-consciousness on the rise, TVOY offers a fusion of tradition and wellness through flavors like Classic green tea, chamomile, and Kahwa green tea. Recognizing the opportune moment in the green tea market, Agarwal anticipates TVOY GREEN TEA becoming synonymous with health and indulgence for consumers.
Furthermore, Pansari’s commitment to quality is underscored by certifications such as ISO 9001:2008, HACCP 2006, and Fair Trade Certified by the Fair Trade Labeling Organization. The product’s biodegradable Pyramid Tea Bag Filter Packaging reflects the brand’s eco-conscious ethos, ensuring swift and environmentally friendly decomposition. Additionally, competitive pricing and widespread availability via retail outlets and e-commerce platforms aim to make TVOY GREEN TEA accessible to all.
The unveiling will take place at AAHAR, a premier Food & Hospitality fair, from March 7 to March 11, 2024, at Pragati Maidan, New Delhi, India. Pansari Group invites attendees to explore the harmonious blend of tradition and innovation with TVOY GREEN TEA at Hall No. 5G, Stall No. 5G-17-A, B, E.