Mumbai, 12th August 2024 – Pilgrim, one of India’s fastest-growing beauty and personal care brands, has appointed Pan India Star Rashmika Mandanna as the new brand ambassador for its hair care range. This partnership aligns with Pilgrim’s new tagline, “The Secret Is In The Mix,” which underscores the brand’s innovative approach to product development.
Pilgrim is celebrated for its cutting-edge formulations and strong appeal to Gen Z consumers. The brand’s collaboration with Rashmika Mandanna highlights its commitment to crafting effective beauty solutions by blending advanced technology with carefully sourced ingredients. Rashmika’s choice in beauty products reflects Pilgrim’s dedication to high-quality, expertly crafted formulations.
Gagandeep Makker, Co-founder of Pilgrim, expressed enthusiasm about the partnership: “Rashmika is the perfect person to represent Pilgrim as we continue to grow and innovate. Our hair care range, including the Hair Growth Serum and Patuá & Keratin Smoothening Shampoo, has received tremendous love from our customers. We are excited to take this next step in our journey with Rashmika leading the way.”
The campaign, featuring Rashmika, captures the importance of how ingredients are blended to create effective beauty products. This concept is encapsulated in Pilgrim’s new tagline: “The Secret Is In The Mix,” which emphasizes that the true effectiveness of beauty products comes from the meticulous combination of ingredients.
Featured in this campaign are Pilgrim’s bestsellers, such as the Patuá & Keratin Smoothening Shampoo and the Redensyl and Anagain Advanced Hair Growth Serum. These products showcase how Pilgrim expertly merges natural and active ingredients to achieve exceptional results.
Rashmika Mandanna shared her thoughts on the collaboration: “Haircare goes beyond just using the right ingredients—it’s about how they’re brought together. This campaign highlights that while trends come and go, the real magic lies in how ingredients are expertly combined. Pilgrim’s haircare products blend natural and active ingredients masterfully, making them truly transformative. I look forward to a great association with Pilgrim and can’t wait to share these remarkable hair care secrets with everyone.”
About Pilgrim
Since its launch in 2019, Pilgrim has expanded its product portfolio to over 200 products across haircare, face care, makeup, and fragrance categories. Pilgrim serves customers across 10,000 pin codes and retails through online platforms, including Amazon, Nykaa, and Flipkart, as well as offline stores nationwide. Backed by investors such as Fireside Ventures, Vertex Ventures, and the Narotam Sekhsaria Family Office, Pilgrim is on a mission to disrupt the beauty and personal care market, aiming to become a 1000 crore ARR brand by 2025.
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