Clensta, a personal care startup endorsed by actress Parineeti Chopra, has reported impressive growth of 300% during the fiscal year 2023-24. This remarkable achievement underscores the company’s commitment to innovation and its ability to meet the evolving needs of consumers in the personal care sector.
Founded in 2016 by IIT Delhi alumni Dr. Puneet Gupta and Dr. Nitin Joshi, Clensta has emerged as a key player in the personal care industry with its unique waterless hygiene solutions. The startup’s products, ranging from waterless body baths to shampoos, cater to individuals who seek convenient and eco-friendly alternatives to traditional hygiene practices.
In an exclusive interview with Economic Times, Dr. Puneet Gupta, Co-founder and CEO of Clensta, expressed his gratitude for the overwhelming response the company has received from consumers. He attributed Clensta’s success to its relentless focus on innovation, quality, and customer satisfaction. Dr. Gupta remarked, “We are thrilled by the tremendous growth we have experienced in the past fiscal year. Our commitment to innovation and customer-centricity has been instrumental in driving this success.”
Clensta’s rapid growth can also be attributed to strategic partnerships and endorsements. Actress Parineeti Chopra’s association with the brand has undoubtedly bolstered its visibility and appeal among consumers. Chopra, known for her advocacy of sustainability and environmental consciousness, resonates with Clensta’s mission of promoting water conservation through its waterless hygiene solutions.
Despite the challenges posed by the COVID-19 pandemic, Clensta has continued to expand its product portfolio and reach new markets. The startup’s commitment to research and development has enabled it to introduce innovative products that address emerging consumer needs, further fueling its growth trajectory.
Looking ahead, Clensta remains poised for continued success as it aims to further penetrate domestic and international markets. With its unwavering focus on sustainability, innovation, and customer-centricity, Clensta is well-positioned to redefine the future of personal care and hygiene.
In conclusion, Clensta’s remarkable growth of 300% in FY24 is a testament to its pioneering spirit and dedication to revolutionizing the personal care industry. As consumers increasingly prioritize convenience, sustainability, and efficacy in their hygiene routines, Clensta stands out as a trailblazer with its innovative waterless solutions.
Written by: Akanksha Rathore
CMPL Industry Insights