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Dabur forays into feminine personal hygiene market

Dabur has launched Fem ultra care sanitary napkins.

Dabur India has announced its entry into the women’s personal hygiene space with the launch of Fem ultra care sanitary. Smerth Khanna, business head-ecommerce and modern trade, Dabur India, said, “The world around us is evolving at a fast pace.

As a women-centric brand, Fem understands the specific needs of women, and has been constantly innovating and expanding our product range to meet the emerging and unmet needs of our consumers. With the launch of Fem ultra care sanitary Napkins, we are addressing an unmet consumer need for a superior feminine hygien product at a pocket-friendly price.”

“In our journey to offer the best possible solution for an uncompromised product, we were assisted by the team of Flipkart with important dipstick surveys and data points to decode the current market and demand proposition. We are highly confident of the Fem Sanitary pads launch,” Khanna added.

This e-commerce exclusive launch is being launched on Flipkart.

“Flipkart’s wide customer base can now enjoy the benefits of increased selection selection of personal care and hygiene with Dabur’s offering,” said Kanchan Mishra, Flipkart senior director-consumables (FMCG), general merchandise and home.

Rajat Mathur, AGM-consumer marketing, Dabur India, said, “This launch demonstrates Dabur’s continued commitment to providing innovative personal care products of the highest quality backed by extensive research and in-depth understanding of our consumer needs.”


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