Beauty industry leader Saahil Nayar has announced the launch of his latest venture, Mila Beauté, a new makeup brand designed specifically for the Indian market. Formerly known as Milap Cosmetics, Mila Beauté will offer high-quality, innovative, and toxin-free makeup products at affordable prices. The brand aims to cater to the diverse needs of Indian consumers and empower them to express their unique style.
In line with the ‘Make in India’ movement, Nayar highlighted the importance of self-reliance and leveraging local resources. “Many brands still depend heavily on international markets and imports from countries like China. I aim to redirect the focus toward India, drawing inspiration from the fashion industry’s successful embrace of local production,” said Nayar.
Joining forces with Sachin Chadha and Keshav Chadha, co-founders of Milap Cosmetics, Nayar will lead Mila Beauté to promise an elevated makeup experience with a focus on modern essentials, upgraded formulas, and rigorous testing. The brand is committed to making premium beauty products accessible to all, combining a global perspective with a strong Made-in-India ethos.
“Mila Beauté stands for elevated beauty at everyday prices,” said Nayar. “Our mission is to make premium beauty products accessible to all. Partnering with industry veterans Sachin and Keshav Chadha enables us to drive forward with confidence and expertise. Together, we want to create makeup that begins with you and celebrates you. ‘Beauty Begins With You’ is not just our tagline; it is a promise to our consumers.”
Sachin Chadha and Keshav Chadha, Co-founders and Directors of Mila Beauté, added, “We are thrilled to start our journey with Saahil Nayar as we transition from Milap Cosmetics to Mila Beauté. Our shared vision of redefining beauty standards in India with premium products will now reach even greater heights. Together, we are committed to making Mila Beauté a beloved brand that resonates with all Indian consumers.”
Founded by industry veterans with over 20 years of experience in making beauty accessible, Mila Beauté’s portfolio spans face, lip, eye, and nail categories. Standout products include primers, bullet lipsticks, liquid lipsticks, concealers, eyeliners, nail paints, and lip balms, with prices starting from Rs 100. All products will be available on leading e-commerce platforms.
As we celebrate innovative brands like Mila Beauté that embody the spirit of local production and excellence, it’s worth noting how these developments reflect broader trends in the industry. At CMPL Industry Insight, we are committed to exploring and highlighting such transformative stories, news, industry trends that are reshaping the FMCG Industry.
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